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Category: Research reports

How to predict customer churn using machine learning? Best studies.

by AdministratorPosted on2019-06-022019-06-02

Predicting customer churn is one of the most popular machine learning tasks. What tools and methods exist for this? Find out from this article. Sahar F. Sabbeh. Machine-Learning Techniques for Customer Retention: A Comparative Study Federico Castanedo, Gabriel Valverde. Using…

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Research Report: State of Marketing 2018

by AdministratorPosted on2019-02-142019-02-14

The 5th Salesforce State of Marketing Report based on a survey of more than 4,100 marketing leaders across the globe. The report discovers the top trends redefining the profession. One of the global trends in marketing is using artificial intelligence…

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The Digital Enterprise Moving from experimentation to transformation

by AdministratorPosted on2019-02-122019-02-12

It is a practical guide from World Economic Forum (in collaboration with Bain & Company) on how to envision, structure, and sequence successful digital transformation efforts for your enterprise. The guide helps senior executives provide digital transformation and avoid common…

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Research report: Machine Learning Methods to Perform Pricing Optimization

by AdministratorPosted on2018-12-072018-12-07

As the level of competition increases, pricing optimization is gaining a central role in most mature insurance markets, forcing insurers to optimise their rating and consider customer behaviour; the modeling scene for the latter is one currently dominated by frameworks…

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Research report: Artificial Intelligence for Marketers 2018

by AdministratorPosted on2018-04-192018-04-19

The advent of new algorithms, faster processing and massive, cloud-based data sets is making it possible for companies in all industries to experiment with artificial intelligence (AI). And while marketing and sales are particularly ripe for innovation, it’s still early…

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