Marketing is rapidly changing and the reason is artificial intelligence. New technologies are changing everything that we know about marketing and how we interact with customers. The use of machine learning in marketing offers great competitive advantages. Data-Driven Marketing with…

The reality is that Machine Learning as a concept is as old as computing itself. As early as 1950, Alan Turing was asking the question, “Can computers think?” In 1969, Arthur Samuel helped define machine learning specifically by stating, “[Machine…

This book has been written specifically for marketers. It teaches how to use AI to improve marketing efficiency. The book includes definitions of AI terms, illustrations, case studies for all marketing components: the customer journey, marketing mix, customer lifetime value,…

Do you look for the most complete text book to understand A.I. tools for marketing? Below is one of the first such books. The author provides the definition of algorithmic marketing, makes review of predictive modeling, tells about artificial intelligence for…