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Category: Books

Thesis : Artificial Intelligence In Marketing

by AdministratorPosted on2019-10-172019-10-17

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such,…

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Book: Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning

by AdministratorPosted on2019-08-222019-08-22

Marketing is rapidly changing and the reason is artificial intelligence. New technologies are changing everything that we know about marketing and how we interact with customers. The use of machine learning in marketing offers great competitive advantages. Data-Driven Marketing with…

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Book: Machine Learning for Marketers – a comprehensive guide

by AdministratorPosted on2018-04-20

The reality is that Machine Learning as a concept is as old as computing itself. As early as 1950, Alan Turing was asking the question, “Can computers think?” In 1969, Arthur Samuel helped define machine learning specifically by stating, “[Machine…

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Book: Artificial Intelligence for Marketing: Practical Applications

by AdministratorPosted on2018-04-122018-04-12

This book has been written specifically for marketers. It teaches how to use AI to improve marketing efficiency. The book includes definitions of AI terms, illustrations, case studies for all marketing components: the customer journey, marketing mix, customer lifetime value,…

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Book: Introduction to Algorithmic Marketing / I.Katcov

by AdministratorPosted on2018-02-202019-03-05

Do you look for the most complete text book to understand A.I. tools for marketing? Below is one of the first such books. The author provides the definition of algorithmic marketing, makes review of predictive modeling, tells about artificial intelligence for…

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