Research. Artificial intelligence in marketing: Systematic review and future research direction

“The present study aims to offer a comprehensive review of AI in marketing using bibliometric, conceptual and intel- lectual network analysis of extant literature published between 1982 and 2020.”

Sanjeev Verma, Rohit Sharma, Subhamay Deb, Debojit Maitra

Publisher: International Journal of Information Management Data Insights 1-2021
Language: English
Year: 2021
Pages: 8 pages

TABLE OF CONTENTS

• Introduction
• Literature review
• Methodology
• Findings
• Conclusion
• References

Link: https://www.sciencedirect.com/science/article/pii/S2667096820300021