Research. Artificial intelligence in marketing: Systematic review and future research direction
“The present study aims to offer a comprehensive review of AI in marketing using bibliometric, conceptual and intel- lectual network analysis of extant literature published between 1982 and 2020.”
Sanjeev Verma, Rohit Sharma, Subhamay Deb, Debojit Maitra
Publisher: International Journal of Information Management Data Insights 1-2021
Language: English
Year: 2021
Pages: 8 pages
TABLE OF CONTENTS
- Introduction
- Literature review
- Methodology
- Findings
- Conclusion
- References
Link: https://www.sciencedirect.com/science/article/pii/S2667096820300021