Research Report: State of Marketing 2018

The 5th Salesforce State of Marketing Report based on a survey of more than 4,100 marketing leaders across the globe. The report discovers the top trends redefining the profession. One of the global trends in marketing is using artificial intelligence (AI). Marketers are increasingly turning to AI to improve the customer experience.

Publisher: Salesforce Research
Language: English
Year: 2018
Pages: 58 pages


  • Executive Summary
  • Introduction: Marketers Contend with Customers’ Ever-Rising Standards
    1. Marketing Becomes the Cross-Functional Glue of Customer Experiences
    2. New Realities Up the Ante for Data Unification
    3. AI and Trust Underpin Customer Experiences
    4. Marketers Strive for Real-Time Engagement Across Channels
  • Last Look: Marketers Revamp Metrics and Measurement for a New Era
  • Country Profiles
  • Industry Profiles
  • Appendix
  • Survey Demographics


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