The Digital Enterprise Moving from experimentation to transformation
It is a practical guide from World Economic Forum (in collaboration with Bain & Company) on how to envision, structure, and sequence successful digital transformation efforts for your enterprise. The guide helps senior executives provide digital transformation and avoid common patterns of failure.
Publisher: World Economic Forum, in collaboration with Bain & Company
Language: English
Year: 2018
Pages: 46 pages
TABLE OF CONTENTS
- Introduction
- Digital strategy
- Today forward/future back
- Digital departure: 1,000 points of digital light
- Industry direction: “Autonomous and electric” – what’s yours?
- Company vision: Your role in a digital future
- Case study: Equinox and Peloton
- Waves and stepping stones: Traditional plans start too late and are too static
- Case study: Kaiser Permanente
- Case study: Vehicle manufacturer
- Business model
- Rediscovering the raw customer need unconstrained by the current model
- Case study: Netflix
- Case study: Walmart
- Customer and channel engagement: Digital technology makes excellence viral but mediocrity
- Products and services: The raw customer need is permanent; a company’s products are temporary responses
- Economic model: Don’t layer a new economic model on top of a legacy business
- Operations: Synchronize operations and the front end to achieve the vision for the business short-lived
- Rediscovering the raw customer need unconstrained by the current model
- Enablers
- The engine of a transformation
- Case study: Facebook
- Data and analytics: Start with value, not data
- Case study: Airbnb
- Systems and technology: Technology questions are now questions for CEOs
- Case study: Electronic Arts
- Talent and culture: With digital technologies, they matter more than ever
- Case study: Equinor
- Operating model and partnerships: Traditional models are inhibitors
- Case study: Equinor (No.2)
- Case study: Nokia
- The engine of a transformation
- Orchestration
- Experimentation is easy; transformation is hard
- Scaling: Win, scale, amplify
- Governance, metrics and risk management: Set priorities and guardrails to govern grass-roots innovation
- Case study: Kaiser Permanente Orchestration
- Leadership and engagement: Harness the power of communities through digital and physical channels
- Case study: Shell
- Funding and investor management: Make the case for funding and investing in digital transformation
- Case study: Munich Re
- Case study: Domino’s Pizza
- Regulatory and community engagement: Take a proactive and positive approach
- Conclusion
- Acknowledgements
