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Research. Artificial intelligence in marketing: Systematic review and future research direction

by AdministratorPosted on2021-12-072021-12-07

“The present study aims to offer a comprehensive review of AI in marketing using bibliometric, conceptual and intel- lectual network analysis of extant literature published between 1982 and 2020.” Sanjeev Verma, Rohit Sharma, Subhamay Deb, Debojit Maitra Publisher: International Journal of…

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Thesis : Artificial Intelligence In Marketing

by AdministratorPosted on2019-10-172019-10-17

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such,…

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Book: Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning

by AdministratorPosted on2019-08-222019-08-22

Marketing is rapidly changing and the reason is artificial intelligence. New technologies are changing everything that we know about marketing and how we interact with customers. The use of machine learning in marketing offers great competitive advantages. Data-Driven Marketing with…

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How to predict customer churn using machine learning? Best studies.

by AdministratorPosted on2019-06-022019-06-02

Predicting customer churn is one of the most popular machine learning tasks. What tools and methods exist for this? Find out from this article. Sahar F. Sabbeh. Machine-Learning Techniques for Customer Retention: A Comparative Study Federico Castanedo, Gabriel Valverde. Using…

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Research Report: State of Marketing 2018

by AdministratorPosted on2019-02-142019-02-14

The 5th Salesforce State of Marketing Report based on a survey of more than 4,100 marketing leaders across the globe. The report discovers the top trends redefining the profession. One of the global trends in marketing is using artificial intelligence…

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The Digital Enterprise Moving from experimentation to transformation

by AdministratorPosted on2019-02-122019-02-12

It is a practical guide from World Economic Forum (in collaboration with Bain & Company) on how to envision, structure, and sequence successful digital transformation efforts for your enterprise. The guide helps senior executives provide digital transformation and avoid common…

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Research report: Machine Learning Methods to Perform Pricing Optimization

by AdministratorPosted on2018-12-072018-12-07

As the level of competition increases, pricing optimization is gaining a central role in most mature insurance markets, forcing insurers to optimise their rating and consider customer behaviour; the modeling scene for the latter is one currently dominated by frameworks…

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Book: Machine Learning for Marketers – a comprehensive guide

by AdministratorPosted on2018-04-20

The reality is that Machine Learning as a concept is as old as computing itself. As early as 1950, Alan Turing was asking the question, “Can computers think?” In 1969, Arthur Samuel helped define machine learning specifically by stating, “[Machine…

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Research report: Artificial Intelligence for Marketers 2018

by AdministratorPosted on2018-04-192018-04-19

The advent of new algorithms, faster processing and massive, cloud-based data sets is making it possible for companies in all industries to experiment with artificial intelligence (AI). And while marketing and sales are particularly ripe for innovation, it’s still early…

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Book: Artificial Intelligence for Marketing: Practical Applications

by AdministratorPosted on2018-04-122018-04-12

This book has been written specifically for marketers. It teaches how to use AI to improve marketing efficiency. The book includes definitions of AI terms, illustrations, case studies for all marketing components: the customer journey, marketing mix, customer lifetime value,…

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