“The present study aims to offer a comprehensive review of AI in marketing using bibliometric, conceptual and intel- lectual network analysis of extant literature published between 1982 and 2020.” Sanjeev Verma, Rohit Sharma, Subhamay Deb, Debojit Maitra Publisher: International Journal of…
Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such,…
Marketing is rapidly changing and the reason is artificial intelligence. New technologies are changing everything that we know about marketing and how we interact with customers. The use of machine learning in marketing offers great competitive advantages. Data-Driven Marketing with…
Predicting customer churn is one of the most popular machine learning tasks. What tools and methods exist for this? Find out from this article. Sahar F. Sabbeh. Machine-Learning Techniques for Customer Retention: A Comparative Study Federico Castanedo, Gabriel Valverde. Using…
The 5th Salesforce State of Marketing Report based on a survey of more than 4,100 marketing leaders across the globe. The report discovers the top trends redefining the profession. One of the global trends in marketing is using artificial intelligence…
It is a practical guide from World Economic Forum (in collaboration with Bain & Company) on how to envision, structure, and sequence successful digital transformation efforts for your enterprise. The guide helps senior executives provide digital transformation and avoid common…
As the level of competition increases, pricing optimization is gaining a central role in most mature insurance markets, forcing insurers to optimise their rating and consider customer behaviour; the modeling scene for the latter is one currently dominated by frameworks…
The reality is that Machine Learning as a concept is as old as computing itself. As early as 1950, Alan Turing was asking the question, “Can computers think?” In 1969, Arthur Samuel helped define machine learning specifically by stating, “[Machine…
The advent of new algorithms, faster processing and massive, cloud-based data sets is making it possible for companies in all industries to experiment with artificial intelligence (AI). And while marketing and sales are particularly ripe for innovation, it’s still early…
This book has been written specifically for marketers. It teaches how to use AI to improve marketing efficiency. The book includes definitions of AI terms, illustrations, case studies for all marketing components: the customer journey, marketing mix, customer lifetime value,…