IIBM has various marketing automation solutions based on machine learning. Among them:
Watson Campaign Automation
SaaS marketing automation solution. Deliver personalized customer communications across email, mobile push, SMS and social.
Watson Customer Experience Analytics
Provides end-to-end customer experience analytics for each of the marketing channels. Tracks customer journey and helps improve the efficiency of individual stages.
The system for creating chat bots that can answer questions, take orders and provide a payment process.
Comprehensive analytics for web-interface and mobile devices. UI/UX analytics.
Watson Real-Time Personalization
Deliver personalized content to each website visitor based on real-time interactions.
Support system for omnichannel marketing. Providing personalized and synchronized customer communications.
Universal Behavior Exchange
Integrating customer behavior data from multiple marketing platforms without waiting for IT.
Watson Tone Analyzer
Understand emotions and communication style in text.
IBM Cognos Analytics
Universal solution for business intelligence based on AI.