Do you look for the most complete text book to understand A.I. tools for marketing? Below is one of the first such books.
The author provides the definition of algorithmic marketing, makes review of predictive modeling, tells about artificial intelligence for advertisements, pricing and product assortiment. So it is one of the first book that describes all marketing tools through machine learning.
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations / Ilia Katcov
Author: Ilia Katcov
Publisher: Ilia Katcov, Grid Dynamic (2017)
Pages: 506 pages